<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Carl Estrada</title><description>Writing on SEO, AEO, technical search foundations, content strategy, and earning visibility in search and AI answers.</description><link>https://www.carlestrada.com/</link><language>en-us</language><item><title>Entity SEO: Make Your Brand Easy for Search and AI to Understand</title><link>https://www.carlestrada.com/blog/brand-entities-for-search-and-ai/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/brand-entities-for-search-and-ai/</guid><description>A practical guide to helping search engines and AI systems understand who your brand is, what it offers, and why it is a credible source.</description><pubDate>Fri, 09 Oct 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/brand-entities-for-search-and-ai.DtOsKEEa_Z1sRDG0.jpeg" length="0" type="image/jpeg"/></item><item><title>How to Create Content AI Search Can Cite</title><link>https://www.carlestrada.com/blog/content-that-ai-search-can-cite/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/content-that-ai-search-can-cite/</guid><description>A practical approach to creating clear, evidence-led content that works for readers, search engines, and AI-generated answers.</description><pubDate>Fri, 11 Sep 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/content-that-ai-search-can-cite.B-Ux0iil_1s1scI.jpeg" length="0" type="image/jpeg"/></item><item><title>SEO Is a Compounding Asset, Not a Campaign</title><link>https://www.carlestrada.com/blog/seo-is-a-compounding-asset/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/seo-is-a-compounding-asset/</guid><description>Why durable organic growth comes from useful pages, clear topical coverage, and steady maintenance instead of one-off ranking campaigns.</description><pubDate>Fri, 14 Aug 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/seo-is-a-compounding-asset.BkDmHpas_1z37kr.jpeg" length="0" type="image/jpeg"/></item><item><title>SEO Monitoring: Catch a Traffic Loss Before It Becomes a Revenue Problem</title><link>https://www.carlestrada.com/blog/seo-monitoring-that-catches-traffic-loss/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/seo-monitoring-that-catches-traffic-loss/</guid><description>The small SEO monitoring setup that catches indexing, ranking, and conversion problems before a monthly report tells you too late.</description><pubDate>Fri, 10 Jul 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/seo-monitoring-that-catches-traffic-loss.CrGH6XI-_2loIqr.jpeg" length="0" type="image/jpeg"/></item><item><title>Fewer Pages, Better Search Coverage</title><link>https://www.carlestrada.com/blog/fewer-pages-better-search-coverage/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/fewer-pages-better-search-coverage/</guid><description>Why a smaller set of distinct, useful pages usually outperforms a large library of overlapping SEO content.</description><pubDate>Fri, 12 Jun 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/fewer-pages-better-search-coverage.CJpEht4d_22wE29.jpeg" length="0" type="image/jpeg"/></item><item><title>SEO vs AEO: What Changes When Answers Matter</title><link>https://www.carlestrada.com/blog/seo-vs-aeo-when-answers-matter/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/seo-vs-aeo-when-answers-matter/</guid><description>SEO earns discoverability in search results. AEO makes content easier to surface in direct and AI-generated answers. Here is how they work together.</description><pubDate>Fri, 15 May 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/seo-vs-aeo-when-answers-matter.Ck1E5Tjl_23sVHO.jpeg" length="0" type="image/jpeg"/></item><item><title>Technical SEO: Fix the Boring Problems Before Chasing Tactics</title><link>https://www.carlestrada.com/blog/technical-seo-fix-boring-problems/</link><guid isPermaLink="true">https://www.carlestrada.com/blog/technical-seo-fix-boring-problems/</guid><description>The technical SEO fundamentals that make content discoverable: crawlability, canonical URLs, internal links, performance, and index control.</description><pubDate>Fri, 17 Apr 2026 00:00:00 GMT</pubDate><enclosure url="https://www.carlestrada.com/_astro/technical-seo-fix-boring-problems.DSp30onR_1vazYU.jpeg" length="0" type="image/jpeg"/></item></channel></rss>