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How I analyze and optimize

SEO / AEO skills

The SEO, analytics, AI, and web-performance tools I use to turn search data into practical recommendations.

29 tools across 5 groups

SEO & AEO

  • Technical SEO Audits
  • SEO/AEO Research
  • Competitor Analysis
  • Search Performance Reporting
  • Opportunity Identification
  • On-Page Optimization

Analytics & Research

  • Google Search Console
  • Google Analytics 4
  • Ahrefs
  • Google PageSpeed Insights

AI & Data

  • AI-Assisted Report Analysis
  • Prompt Engineering
  • Generative AI Workflows
  • Python
  • SQL
  • Data Validation

Web Performance & Development

  • HTML
  • CSS
  • JavaScript
  • TypeScript
  • React
  • Next.js
  • Astro
  • Vite
  • Web Performance Optimization

Collaboration

  • Technical Reporting
  • Documentation
  • Google Workspace
  • Microsoft 365

See the experience behind these skills, or read the SEO / AEO notes in the blog.